- Title
- The strategic alignment maturity of business and information technology at Volkswagen South Africa
- Creator
- Naidoo, Lavendra
- ThesisAdvisor
- Rafferty, Kevin
- Subject
- Industrial management -- South Africa Industrial management Business enterprises -- Information technology -- Management
- Date
- 2012
- Type
- Thesis
- Type
- Masters
- Type
- MBA
- Identifier
- vital:789
- Identifier
- http://hdl.handle.net/10962/d1003910
- Description
- During the past three decades Information Technology (IT) has been constantly evolving and has emerged into a significant component and enabler of most organisations strategy, to the point that modern day organisations are intrinsically dependent on IT (Peppard and Ward, 2004). Henderson and Venkatraman (1993) advocate that for an organisation to be successful in a dynamic and competitive business environment it is imperative that there is an effective and efficient IT strategy that enables the business strategy and processes. Volkswagen South Africa (VWSA)in 2007 launched its corporate strategy, 1:10:100 – 2010 At the end of this stated period 2010, VWSA achieved several of its objectives, namely surpassing its competitors in passenger vehicle sales volume, improving its customer satisfaction, achieving a higher level of local parts content per unit, developing its people and improving its infrastructure and processes.
- Format
- 113 leaves, pdf
- Publisher
- Rhodes University, Faculty of Commerce, Rhodes Business School
- Language
- English
- Rights
- Naidoo, Lavendra
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