List of Titles

The unattainable "betterlife" : the discourses of the homogenised South African black emerging middle-class lifestyle in Drum magazine

- Hardy-Berrington, Michelle

Authors: Hardy-Berrington, Michelle
Date: 2011
Subjects: Lifestyles -- South Africa , Blacks in mass media , Journalism -- South Africa , Drum (Magazine)
Language: English
Type: Thesis , Masters , MA
Identifier: vital:8448 , http://hdl.handle.net/10948/1426 , Lifestyles -- South Africa , Blacks in mass media , Journalism -- South Africa , Drum (Magazine)
Description: Drum and YOU are two general interest magazines which share the same publisher, language (English), format, and are compiled by many of the same journalists and editors. The greatest distinction between the two publications is that Drum is aimed at a specifically black readership while YOU caters for a general, cosmopolitan South African readership. With various commonalities in the production of Drum and YOU, what do the differing commodities, discourses and cultural repertoires presented in Drum in comparison to YOU communicate about the conceived black audience/s by the magazines'producers? In contrast to the dominant body of research on Drum magazine, which has been dedicated to pre-1994 editions, the investigation undertaken in this research focuses on post-apartheid editions of Drum under the commercial ownership of Media24. This also provides a unique opportunity to compare and contrast Drum and YOU which has not been extensively explored in the past. A theoretical study on some of the credible, plausible discourses circulating in Drum drew from Laden's (1997; 2003) research on black South African middle-class magazines and Steyn's (2001) studies on narratives of whiteness including colonial and apartheid policy discourses. Other theory considered to identify types of discourses included those on self-stylisation, excorporation and the historic, cultural influence of Drum in black South African identity formation. Critical discourse analysis is employed to discern the distinction and boundaries between the conceived black middle-class readerships of Drum and YOU. A multifarious content is present in Drum magazine for the diverse post-apartheid black middle-class of South Africa. Discourses of the African traditional and conservative feature side-by-side with contemporary, liberal and Western discourses; while the cultural repertoires of the bourgeois middle-class are presented beside the more modest commodities of the lower-income working class. This communicates an increasingly integrated South African consumer culture and a willing bourgeois solidarity amongst middle-class groups, creating a larger consumer class for advertisers and marketers in South Africa. In comparison to YOU, the discourses of the conservative-African-traditional provide a distinctive feature of Drum. However, this discourse is limited to realms which do not threaten the prevailing magazine culture of consumerism and the dominant global culture of Western science and reason. The other great distinction from YOU is Drum’s prominent educating and didactic function, offering an aspirant lifestyle by marketing a range of Western technologies and commodities. This is in addition to suggesting options for desirable social conduct and socially-responsible behavior.
Full Text:
Date Issued: 2011

Quick View

Self-regulation of the press in South Africa: analysis of selected cases

- Johaar, Odette

Authors: Johaar, Odette
Subjects: Press -- South Africa , Press and politics -- South Africa -- History -- 20th century , Freedom of the press -- South Africa , Newspapers , Journalism -- South Africa
Language: English
Type: Thesis , Masters , MA
Identifier: vital:8423 , http://hdl.handle.net/10948/d1019752
Description: The aim of this study is to present information to members of the South African press, academics in the field of journalism as well as individuals of the South African public who have a keen interest in printed communication in South Africa. The information presented discusses the practice of self-regulation in the South African press, through a study of the Press Council of South Africa (PCSA), the Press Ombudsman and the Press Appeals Panel that is a non-governmental organisation to regulate the press in South Africa. This study will include an analysis of the functions of the Press Ombudsman, the PCSA, the Press Appeals Panel, as well as the role of the constitution of the PSCA and the South African Press Code, which the PCSA uses as a guideline for publications that subscribe to it. Furthermore, a study into the complaints procedure and the determination of the outcome will be done in addition to the sanctions imposed on publications and journalists in breach of the Press Code as well as the acknowledgement given to individuals who have lodged a complaint to the Press Ombudsman, and the article or publication they have complained against had been in breach of the press code. In addition, this study will analyse the outcomes of selected complaints submitted to the PCSA as well as an analysis of submissions made to the PCSA task team and the Press Freedom Commission, an independent commission that was set up to research the regulations of the press. It was found that the PCSA strengthened the system of regulation with the help of the public. It is apparent that the organisation took into account many of the points raised in public submissions. Although the system is self-regulatory it is important to take note that it values and upholds the views of the public. Although though the sanctioning of wayward newspapers was not severe, it had become more defined in the amended code. A point of concern that did not improve over time is the time frame that the Press Ombudsman‟s Office took to resolve the disputes. The delays caused in some disputes were caused by loop holes in the press code and complaints procedure as well as defiant journalists. The PCSA is currently being restructured. As a society changes, the press industry needs to adapt to its needs. This means that the press code will have to constantly be developed to suit society‟s rapidly changing needs. The PCSA has attempted to meet those needs by constantly changing to ensure that the regulatory structure remains relevant.
Full Text:

Quick View

Race against democracy: a case study of the Mail & Guardian during the early years of the Mbeki presidency, 1999-2002

- Steenveld, Lynette Noreen

Authors: Steenveld, Lynette Noreen
Date: 2007
Subjects: Mbeki, Thabo -- In mass media , Mail & Guardian , South African newspapers , Press -- South Africa , Press and politics -- South Africa , Journalism -- South Africa , Mass media and race relations -- South Africa , Racism in the press -- South Africa , Mass media -- Political aspects -- South Africa , South Africa -- Politics and government -- 20th century
Language: English
Type: Thesis , Doctoral , PhD
Identifier: vital:3537 , http://hdl.handle.net/10962/d1015572
Description: This thesis examines the 1998 complaint of racism against the Mail & Guardian, a leading exponent of South Africa's alternative press in the 1980s, and important contemporary producer of investigative journalism. The study is framed within a cultural studies approach, analysing the Mail & Guardian as constituted by a 'circuit of production': its social context, production, texts, and audiences. The thesis makes three main arguments. First, that the claim of racism cannot be understood outside of a consideration of both the changing political milieu, and subtle changes within the Mail & Guardian itself. Significant social changes relate to the reconfiguration of racial and class identities wrought by the 'Mbeki state'. Within the Mail & Guardian, the thesis argues for the importance of the power and subjectivity of the editor as a key 'factor' shaping the identity of the paper, evidenced in its production practices and textual outputs. In this regard, the thesis departs from a functionalist analysis of particular 'roles' within the newsroom, drawing instead on a post-structuralist approach to organisational studies. Based on this production and social context, the thesis examines key texts which deal with aspects of South Africa's social transformation, and which exemplify aspects of the Mail & Guardian's reporting which led to the complaint of racism by the Black Lawyers Association (BLA) and the Association of Black Accountants (ABASA). Their complaint was that the Mail & Guardian's reporting impugned the dignity of black people, and in so doing was a violation of their rights to dignity and equality which are constitutionally guaranteed. However, as freedom of the press is also guaranteed by the South African constitution, their complaint to the South African Human Rights Commission (SAHRC) resulted in public debate about these contending rights. My second argument relates to the jurisprudential approach to racism, and the related issue of affirmative action, which informed the complaint against the paper. Contrary to the 'normative', liberal approach to these issues, this thesis highlights Critical Race Theory as the jurisprudential basis for both the claimants' accusation of racism against the Mail & Guardian, and aspects of its implicit use in South African human rights adjudication. The thesis argues that in failing to recognise these different philosophical and political bases of legal reasoning, the media, including the Mail & Guardian, in reporting on these matters failed in their purported role of serving the public interest. The thesis concludes by applying Fraser's critique of Habermas's notion of a single, bourgeois public sphere to journalism, thereby suggesting ways in which the critiques of some of the Mail & Guardian's own journalists could be employed to enlarge its approach to journalism - giving voice to constituencies seldom heard in mainstream media.
Full Text:
Date Issued: 2007

Quick View

Showing items 1 - 20 of 73